For over 34 years, The Bicycle Outfitter and its staff have
been committed to introducing customers to the sport of cycling.
Whether a customer is a racer, weekend rider, or just looking for a bike
for their child, our store goal has been to accommodate all riders of
The Bicycle Outfitter began life as Wheeler Dealers. It was
founded by two local 18 year olds about 1972, Fred Chestnut and Dean
Hovey Fred and Dean had the help of Dean’s future Father in Law, Roger
Sands, a former Lockheed engineer and owner of The Bicycle Center in
Santa Cruz, California. They Quickly built a top notch road race shop.
Both raced and Dean became a custom frame builder. Being young men they
soon wanted to move onto other things and in 1974 sold Wheeler Dealers
to a local Pool Supply & Patio Furniture business owner who needed
more space. He moved Wheeler Dealers into 973 Fremont. He tired of the
business and in 1976 sold the business to Dick and Marilyn Powell.
When the Powell’s bought the shop it was a two man operation
that did about 90K a year. The business grew at a rate of 30% a year for
the first ten years. In 1978 the name was changed to The Bicycle
The Bicycle Outfitter is located officially in 963, 969, 971
and 973 Fremont Avenue. Our Service Department is currently located in
the stores original location of 973 Fremont. 963 was a TV store, 969 was
a hair dresser and 971 was Denny’s Barber Shop. The Bicycle Outfitter
took over the whole building in 1981.
The Powell’s spent 28 great years running The Bicycle
Outfitter. In 2004 Dick and Marilyn decided to follow another dream of
running Outfitter Bicycle Tours in France and Italy. In August of 2004
the Powell’s era ended when they sold all Outfitter assets to Bud and
Neal Hoffacker, owner of Palo Alto Bicycles. The store is run by Dave
and Kathy Prion.